About

OTM® is an independent, full–service creative office founded by Tal Midyan, rooted in graphic design and inspired by new technologies. We ideate and craft distinct worlds, experiences, and identities through a plurality of visual languages and disciplines. OTM® always looks at ideas first, and form second, as we continue to blur the line between audiences and participants, consumers and producers—whether in service of brands, artists, or institutions.

Disciplines

OTM® is active in the fields of Creative Direction, Graphic Design, Product Innovation and Brand Strategy. Working primarily in the areas of music, fashion, art and technology.

Philosophy

OTM® believes that to design is to let “form follow function.” We begin with an idea, always, and follow it through with a 360 mindset; taking it from start to finish. In the end, the idea should be inseparable from the outcome; from its inspired research to the applied technology. It is all part of a whole creation.

OTM® believes that ideas can be found and expressed anywhere; whether that be a brand identity, digital experience, campaign or music video. In a world where content is disposable, we are committed to meaningful, novel and truly never done before work, especially for brands and artists willing to step into the unknown.

OTM® believes in keeping an agile team. Breaking with traditional models and overhead obligations, we prefer the ability to prioritize and bring in the right people per project. That’s why we are physically based in NYC, but with a worldwide presence, awareness and network.


Services

Creative Direction
Concept Development
Brand Identity
Art Direction
Web Design + Development
UX/UI design
Editorial Design
Brand Strategy
3D Design + Animation
Packaging Design


Clients

Apple Music
Berggruen Institute
Bon Iver
Boys Noize
Byredo
Dior
Doss
Eric McNeal
Google
Gunna
Justin Timberlake
KATSU
Kelsey Lu
Ledger
Meek Mill
Matcha.xyz
Mom+Pop Music
Nike
Pharrell Williams
Sony Music 
Spotify
Sterling Ruby Studios
Sunflower Bean
Supreme New York 
Topaz Jones
Travis Scott
The Weeknd
Yesh
Yves Tumor
21 Savage
300 Entertainment

Background

OTM® was founded in 2023 by designer and creative director, Tal Midyan. After graduating from the School of Visual Arts in New York in 2013—with an honors degree in Graphic & Interaction Design—Midyan spent more than a decade honing his craft while working with and at some of the most reputable global design agencies and brands: including a close collaboration with Nike’s digital innovation team, a residency at Google’s Creative Lab, a year working with Pharrell Williams, and a five year run as a creative director at Spotify.

In 2018 the One Club for Creativity honored him with the Young Gun Award for creatives under 30. Since then his work has been featured in the Tribeca Film Festival and SXSW, he received top industry honors from Cannes Lions, D&AD and Fast Co Design Awards and he has been invited to lecture at It’s Nice That, SVA, and Parsons School of Design MFA program.


Awards

2022:
ADC Awards - Silver - Ride or Die music video
SWSX Film - Official Selection - Ride or Die music video
CLIO Music - Silver - Film Craft - Today's Top Hits 
CLIO Music - Bronze - Video - Today's Top Hits 

2021:
Cannes Lions - Gold - Data & AI, Storytelling - The Weeknd Website
Cannes Lions - Silver - Digital Craft - The Weeknd Website
Cannes Lions - Bronze - Innovation In Music - The Weeknd Website
ADC Awards - Best of Discipline Award - Interactive - The Weeknd Website
ADC Awards - Best of Discipline Award - In House - The Weeknd Website
ADC Awards - Gold x 6 - The Weeknd Website
ADC Awards - Silver x 1 - The Weeknd Website
ADC Awards - Bronze x 3 - The Weeknd Website
The One Show - Gold x 3 - The Weeknd Website
The One Show - Silver x 2 - The Weeknd Website
The One Show - Bronze x 1 - The Weeknd Website
D&AD - Graphite Pencil - New Realities & Emerging Media - The Weeknd Website
D&AD - Wood Pencil - Digital - The Weeknd Website
D&AD - Shortlist x 3 - The Weeknd Website
CLIO Music - Grand Prix Design - Spotify’s Dacade Wrapped
CLIO Music - Gold - Digital/Mobile - Spotify’s Dacade Wrapped
CLIO Music - Silver x 4 - Design/Emerging Technology - The Weeknd Website
CLIO Music - Silver x 2 - Design/Data Visualization - Bon Iver Experience
The Webby Awards - People's Voice Winner - The Weeknd Website

2020:
Tribeca Film Festival Official Selection - VR / Cinema360 - “Dear Lizzy”
CLIO Awards - Silver - Digital/Mobile - Bon Iver Experience
ADC Awards - Bronze x 3 - Online/Mobile/Data Visualization - Bon Iver Experience
Awwwards - Site of the Day - The Weeknd Website
FWA - Site of the Day - The Weeknd Website

2019:
D&AD - Wood Pencil - Outdoor - Spotify Occasional Ad
D&AD - Wood Pencil -Poster Advertising - Spotify Occasional Ad
CLIO Music - Silver - Integrated Campaign - RapCaviar Pantheon
CLIO Music - Bronze - Experiential - RapCaviar Pantheon
Awwwards - Site of the Day - Bon Iver Experience
FWA - Site of the Day - Bon Iver Experience

2018:
CLIO Music - Silver x 2 - Design - RapCaviar Identity
CLIO Music - Silver - Innovation - RapCaviar Pantheon

2017:
The One Show - Silver x 2 - Poster Campaign - Spotify Wrapped Campaign
ADC Awards - Gold x 2 - Integrated - Spotify Wrapped Campaign
ADC Awards - Silver x 1 - Out of Home - Spotify Wrapped Campaign
Fast Co Design Award - Pharrell Williams Website
FWA - Site of the month - Pharrell Williams Website
Awwwards - Site of the day - Pharrell Williams Website 

Selected Press

The Brand Identity↗
Sixtysix Magazine↗
Billboard↗
It’s Nice That↗
Hypebeast↗
ArtNet↗
Adweek↗
Pitchfork↗

Contact

E: tal@otm.work
IG: @talmidy